Strategic Positioning

Strategic Positioning

Queen’s University Medical Journal

Academic and medical research environments produce complex, high-density information rarely structured for broader perception and influence. This engagement centred on translating research-intensive material into a credibility-driven editorial system capable of communicating clarity and institutional authority. The work prioritised information hierarchy, typographic structure, and cognitive flow to reinforce legitimacy and readability. The resulting framework functioned as a strategic communication instrument rather than a purely visual artifact.

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Editorial Journal - Magazine - PR
Editorial Journal - Magazine - PR
Editorial Journal - Magazine - PR
medical journal-editorial-strategy-content-branding
medical journal-editorial-strategy-content-branding
medical journal-editorial-strategy-content-branding

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Each engagement examines how perception, structure, and decision environments influence client trust, behaviour, and commercial outcomes